Posts Tagged optin email
Kill your email marketing with spam-traps!
A spam-trap is an email address collected using automatic harvesting methods for the purpose of sending unsolicited communications. The spam-trap address is usually hidden from view by using tiny font or coding the email using the same color as the background. However, spam-trap emails are different than regular emails, if an email is sent to this address the owner of the spam-trap will process the unsolicited email and beginning a complaint process to your ESP/ISP or block your domain/IP completely.
The only way to protect yourself from falling into a spam-trap is first, ensure you follow best practices of email collection using only closed-loop double-optin confirmation process, where users must confirm their intention of receiving your email. Second, remove all hard bounces regularly to ensure you are sending to a clean and current list.
SimplyCast Email Marketing has a built-in system to automatically remove bounces from your list and the web sign-up form will automatically generate a closed-loop double-optin confirmation for each recipient.
3 comments October 20, 2008
