Posts Tagged email tracking
What to do after you hit send
The copy is done, you have checked it twice, the send button gets clicked and your email marketing campaign is spreading quickly around the Internet.
Congratulations on a job well done. But the real work is not finished yet.
You still need to track and evaluate your statistics after every single campaign you send.
By using those stats to determine a baseline of what is normal, you can then tell whether things are better or worse over time and adjust.
Below are some questions you should ask yourself after each campaign you send out.
Post-Campaign Checklist
How many emails failed to be successfully delivered? If it is an abnormally high number of emails bounced you could be having deliverability issues.
Are you tracking how many people signed up for your service or purchased a product based on the campaign you sent out? You can easily do this by creating a unique coupon code that people enter when they sign up after reading the email.
What was the open rate for the campaign, and how does it compare to a normal open rate? Did anything change?
If people didn’t open your email, how could you change future campaigns to improve open rates? Try to think of how you would react as a reader seeing the email subject line for the first time.
How many people normally unsubscribe from each campaign? Be honest with yourself on this number. It is important to keep accurate numbers even if they are not what you want them to be. Did the campaign result in more or less unsubscribes than usual? Do you know why people are unsubscribing?
Is there a particular day that seems to work best for your campaigns? If you always send on a Tuesday and are not pleased with the results, try another day and compare.
Are you following the trend data that SimplyCast’s email marketing software provides? Here you can easily see clicks, unsubscribes, who forwarded to a friend and the number of web views for each campaign in a simple to read graph.
By asking yourself all of these important questions after each campaign, you will not only get an idea of how your readers react to your efforts but you will be able to pinpoint areas that could be improved.
Add comment April 28, 2009
The Biggest Problem with your Marketing?
What is the biggest problem most marketers have? Who knows. We don’t, and they certainly don’t either. That is exactly the problem. Most marketers don’t know whether or not their campaigns are working because they don’t know how to track the results.
I can’t count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don’t even bother to track the results. How will you ever know if, when, and why your marketing is successful, or unsuccessful, if you don’t see hard data on your results?
With online marketing, it’s easy to find out where and when your marketing dollars are being wasted. Using online tracking you can:
Track how many people respond to your online ads. If people don’t respond, then you can simply alter your ad and try again.
Track when people respond to your ads. Do they respond immediately or do they wait a week? This helps you to determine a time frame for sales activity.
Track whether people are opening your email marketing or bulk email messages. If they aren’t, maybe you need to change your subject line or find a new list of people to email.
Determine which ad copy or text brings the best results. The right words make all the difference in advertising. Online tracking helps you determine which words will pull sales.
Monitor the click activity on your site. What you really need to know are the number of unique visitors you receive. A unique visitor is each individual visitor who clicks on your site, regardless of the number of times they click on your site. The number of clicks you receive is less important than the number of unique visitors you receive.
Online tracking can tell you all this and more. Whatever online marketing you use, from banners to pop-unders, ebooks to articles, make sure you know what works and what doesn’t. Use online tracking such as Eztrackz.com or tracking links using SimplyCast and save yourself money, time and energy.
1 comment September 12, 2008
