Posts Tagged email solution
Day 4: The cost of managing is unbelievable – SimplyCast team needs more coffee
Day 4: The cost of managing is unbelievable – SimplyCast team needs more coffee. Stay tuned.
Add comment March 11, 2010
SIMPLYCAST SETS DATE FOR MAJOR ANNOUNCEMENT
FOR IMMEDIATE RELEASE
Dartmouth, Nova Scotia, March 6, 2010 – SimplyCast, a leading provider of email marketing, event management and online surveys for small businesses worldwide, announced today that it has set Monday, March 15th at 10AM as the time to release a major announcement. The company intends to launch a new product that will revolutionize the industry.
The announcement will take place at the company head office, which is located at 7 Mellor Avenue, Unit 12, Dartmouth, Nova Scotia, B3B 0E8.
About SimplyCast
SimplyCast is a leading provider of email marketing solutions for organizations worldwide. The company’s flagship email marketing product is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries.
SimplyCast provides businesses with email marketing tools to help them effectively reach customers and grow their businesses.
For More Information Contact:
Michael Cusden
C: 902.220.7233
michael.cusden@simplycast.com
www.SimplyCast.com
Add comment March 5, 2010
Join SimplyCast’s Facebook page – Save 30%
Are you on Facebook? If so, the SimplyCast team wants to offer you a great deal just for using the popular social networking site.
For a short time only, become a fan of the SimplyCast Facebook page and receive a 30% discount off one month of our email marketing service.
After becoming a fan here, all you have to do is visit SimplyCast.com and use Coupon Code FBC30 when signing up or upgrading a current account.
Want even more savings? Share this promotion with friends by adding it to your wall or newsfeed and receive a free month of service on top of the 30% savings.
The easiest way to do this is to take the URL of this post and paste it into your feed.
Don’t delay, this special offer is only available until Friday, July 24 @ 11:59PM ET.
Reasons to become a fan of our Facebook page:
* We post helpful email marketing tips from our blog and other resources.
* It is a great way to interact with the SimplyCast team and post your own experiences.
* Become a part of a growing online community for SimplyCast users and email marketers.
* Get the inside scoop on special promotions and upcoming features.
The SimplyCast team is working hard to enhance your email marketing experience. Contact us anytime by phone, chat or email and we will help you out.
Thank you,
The SimplyCast Team
1.877.312.4979 ext. 1
sales@simplycast.com
You can also follow SimplyCast on Twitter – @simplycast
Add comment July 21, 2009
Offer extended – Upgrade today & receive 30% OFF
The SimplyCast team had so much fun playing paint ball on Friday, we want to extend last week’s special offer on the email marketing product you want.
Upgrade today and receive 30% OFF one month of service. This includes all new sign ups as well.
This valuable offer will only be available until Tuesday, June 30 at 11:59 PM ET.
Visit SimplyCast and enter Coupon Code EPC30 at point of purchase to take advantage of this promotion.
As an added bonus, follow us on Twitter and be entered to win one free month of service.
Post the message “@simplycast – Try SimplyCast Email Marketing and win a free month of service” on your Twitter page to enter.
Thank you,
The SimplyCast Team
1.877.312.4979 ext. 1
sales@simplycast.com
**The 30% discount is only valid for this month’s order**
Add comment June 29, 2009
How effective is your Call-To-Action?
In our last blog posted titled Break up your email marketing routine, we shared a few tips on how to evaluate and improve your campaigns just by changing a few aspects of your email.
One area that we did not mention was the Call-To-Action (CTA).
The Call-to-Action is arguably one of the most important elements of your email and needs to be evaluated and tweaked just like every other part of a campaign.
Your CTA must stand out to be successful. It needs to be inviting, not intimidating, and ultimately encourage readers to click from the email onto your website or landing page. As an email marketer it should be your overall goal to include design elements with well written copy to achieve a CTA that is distinctive and drives clicks.
Design Elements
Positioning: The CTA must be positioned above the fold. This means in the top 300 pixels of the email. You do not want readers to have to scroll down through your message to find the CTA. Position your CTA with appropriate white space so that it stands out as its own element on the page.
Colour: Use a color that compliments your overall design, yet stands out and draws the eye of the reader. This could mean using a contrasting colour, or simply using a more intense shade of colour. It is very important that the CTA stands out visually from the background of the page. A reader’s eye should perceive it as being it’s own element on the page when reading the email. Don’t be afraid of using colour, but use it carefully and correctly.
Font: Always focus on readability and never sacrifice function for form. In most cases sans-serif fonts are preferred over serif fonts but it is always a good idea to test how different fonts look compared to the rest of your email.
Size: The CTA does not need to be the largest element on the page, but it needs to be large enough to draw the reader’s attention.
Well written copy
Clear communication: Use concise action phrases like “click here” or “act now”. Avoid passive phrases that lead a reader to think they can take care of this later. Short, punchy words will get your message across quickly, and at the same time enable you to use a larger font.
State Benefits: State clearly what the value for the click is.
A few examples would be:
Act now to save 50% Off
Click here to receive 30% savings
Incite immediate response: By including a timed deadline it enforces the need for the reader to act now and not put if off. When we send out promos at SimplyCast, we always make it clear when the promotion expires.
What happens after they click?
After investing all this effort and time in the design and placement of your Call To Action, be absolutely certain that you link to the correct landing page. One thing we preach over and over on this blog is to test everything more than once just to make sure even if you think it will work.
Also don’t expect people to surf around your website or landing page to find what the CTA states. If you do not take them directly to the information that your email advertised, you should not be surprised if they leave after a few seconds.
Taking the time to evaluate the strength of your Call-to-Action will not only increase the number of emails that get opened, it will also increase the overall success of your business or product.
To read more tips on how to evaluate and improve your email marketing campaigns, click here.
4 comments May 13, 2009
Integrating Facebook into your email marketing campaigns
By now almost all of you are either using Facebook or have at least heard your kids talking about it. For my parents and the handful of other people who may not know what it is, Facebook is a social utility that connects people with friends and others who work, study and live around them.
So can Facebook help you with your email marketing? Most definitely, if you know how to use it properly.
If a large portion of your subscriber list is already on Facebook, you can provide tools in your email campaigns to allow your readers to help share your content.
This will give you the power to leverage your growing audience and gain much more visibility for your content or message.
This of course has the potential to lead to more subscribers and conversions as you share your content with your network of subscribers.
Here are a few ways you can start to integrate Facebook into your email marketing campaigns.
Sharing Links from Email to Facebook
To be able to share your content or message on Facebook, you need to use the share URL that Facebook has created. By doing this, it will create a preview of your content, which can then be posted to a Facebook profile or sent as a direct message.
The simplest way to give a subscriber the option to share your link is to add this code into your email.
Just replace URL with the link you want to share.
For example here is the link for this blog post set up so you can share it on Facebook.
A lot of sites will also feature a Facebook button on their website or in their email to do the same thing.
After you click on the link, it creates a preview with optional image selections from the page URL provided. Then the fun begins.
Once the link is posted to a reader’s profile, their wall is updated, which basically is telling their friends that they have read or feel the link is important.
This not only shows up on the profile page, but also shows up in the news feed of their friends.
Showing up in multiple news feeds is when you start to leverage that user’s entire friend list. This process has the potential to move virally as people leave comments or share the item with their friends and family.
Ask Subscribers to Become Fans
SimplyCast recently set up a Facebook page of our own and we are in the process of building up a list of fans. The best way for us to do that is to simply ask you to become a fan of our service.
This is where promoting your Facebook page in email starts to blur the line between email marketing and social networking.
When someone visits our page and clicks on the “become a fan” link, they are essentially opting-in to Facebook’s version of email marketing, which Facebook calls “updates”.
When a user logs in to their Facebook account, they will be notified of any updates and directed to their Facebook inbox.
Just like in email marketing, users are given the ability to opt-out of these updates or report them as spam.
Following email marketing’s best practices on frequency apply here as well. Don’t over communicate because that will just end up labeling you as a spammer and people will start to opt-out from your updates.
Test to See What Works Best
Just like with any other part of email marketing, there is no sure way to have continued success. One strategy could work for a few months and then it stops for now logical reason.
Tinker around with the location of your sharing links inside your email and even consider adding the same kind of links to your company blogs, email signatures and business cards.
Now do you see the power of Facebook when it comes to your email marketing?
Facebook is much more than a place to share photos and let your friends know your current status. It is an endless source of potential subscribers for your business and if used in the proper ways.
Now go and check out SimplyCast’s Facebook page and let us know what you think.
7 comments April 20, 2009
