Archive for February, 2010
Email marketing service – 4 hour special!
Hi there,
To show you just how confident we are in SimplyCast’s email marketing product, we are basically giving away two of our most popular packages today.
For the next four hours (11-3pm EST), our 1000 email package is only $1 and our 2000 email package is only $2. Both are for one month of service.
Go to www.SimplyCast.com right now and take advantage of this amazing deal.
See for yourself why SimplyCast is the best solution to help you grow your business.
Thank you,
The SimplyCast Team
1.877.312.4979 Ext 1
sales@simplycast.com
Join our Facebook fan page for more special offers and email marketing tips – http://simplycast.us/0fa
**The above offer is only valid on single month purchases made on February 26th, 2010 and does not include package upgrades.**
Add comment February 26, 2010
Compliance 101 – Deliverability best practices
Here at SimplyCast, deliverability is a main concern.
We have mentioned it before on this blog but we want to remind everyone again. Deliverability is way too important to overlook and our Compliance and Deliverability team wants to help you get as many emails to the inbox as you can.
Below are a few things that we do to help increase the deliverability of each mailing sent through SimplyCast:
- SimplyCast’s Deliverability Team communicates with ISPs to build strong relationships, and resolve issues quickly and efficiently when they arise.
- We abide by a strict Anti-Spam Policy.
- Our team continuously monitors our IPs reputations, contacting clients who fail to comply with our Terms and Conditions.
- SimplyCast’s Marketing Team actively updates this blog and adds FAQ’s to help clients improve sending practices and increasing deliverability rates. For example: Key words which could be interpreted as spam, tips to creating good subject lines and how to maintain good list hygiene.
- SimplyCast’s Deliverability Team also implements a three strike policy. If a client receives “three strikes” we unfortunately have to terminate them, protecting deliverability rates for all our clients.
Here are some things you can do to help:
1. To ensure good deliverability you must have double-opt in email lists.
2. Have your clients re-opt-in to your lists at least twice a year to remove unused addresses, or addresses that may have turned into spam traps.
3. Have good “list hygiene” – Low number of complaints, removing soft bounces.
4. Include an easy-to-find unsubscribe link, so you do not receive unwanted complaints.
5. Create good subject lines, do not use profanity or have content that doesn’t match the subject line.
6. Inform your recipients how often you will be sending and be consistent.
7. When creating HTML campaigns include both text and HTML. Campaigns with large amounts of HTML are likely to be observed as spam, thus not being delivered to the recipient’s inbox.
8. Ensure your “from address” is consistent and does not misrepresent you.
For more tips on deliverability please email our team at deliverability@simplycast.com.
Add comment February 12, 2010
Valentine’s Day special – 30% savings on SimplyCast’s email marketing
Romance is in the air this week at SimplyCast, which has our sales team ready to shower you with love, discounts and a surprise for new customers!
Order today and save 30% OFF one month of SimplyCast’s interactive marketing service.
Go to SimplyCast.com and enter Coupon Code EPC30 at point of purchase to secure the discount.
This offer is available until Friday, February 12th at 5pm EST.
Want even more? For new customers give our sales team a call at 1.877.312.4979 ext. 1 and receive a special Valentine’s Day surprise. All you have to do is ask the sales person to “be your valentine“. Don’t worry we won’t hold you to it.
So, forget the chocolate and flowers this year and get the one you love (your business) some interactive marketing power courtesy of SimplyCast.
SimplyCast gives you access to the following marketing services:
1. Email Marketing – Offers outstanding email design flexibility and industry leading tracking and reporting.
2. Survey Marketing – Create online questionnaires in a variety of formats. Perfect for customer and client evaluations, feedback and profiling.
3. Event Marketing – Easily plan, invite and track attendees for your next party or function.
4. AutoResponder Marketing – Build profitable relationships by using a sequence of automatically delivered emails.
The SimplyCast team loves to work hard for you!
Thank you,
The SimplyCast Team
1.877.312.4979 Ext 1
sales@simplycast.com
Join our Facebook fan page for more special offers and email marketing tips – http://simplycast.us/0fa
**The above offers are only valid on single month purchases made after February 8th, 2010 and cannot be combined with multiple coupon codes or promotions.**
1 comment February 9, 2010
Spread Valentine’s Day love with email marketing
Are you ready for the one of biggest retail days of the year? Yes, Valentine’s Day is getting closer so get ready for a lovefest when it comes to promotional messages showing up in your inbox.
Do you plan on spreading the love with email marketing this Valentine’s Day?
Here are 10 tips you can use to influence your recipients or in this case, your Valentines.
1. Use or create a Valentine’s Day template. By using a nice balance of Valentine-specific copy and imagery it will get readers in the mood and thinking about the day.
2. Create a special email message for people who bought from you last year around Valentine’s Day and this time make it an even better offer. Great way to build and keep customer loyalty.
3. Segment your list by gender. There is no better day than Valentine’s Day to do this. Send female oriented offers to the guys and male oriented offers to the ladies. Keep in mind that this sort of segmentation may not be appropriate for all audiences or all products.
4. Use customer testimonials and reviews in your email marketing campaign. Most people will buy if they know another person has had a positive buying experience with your product or service. Think of it like a movie. Most people put more stock in a friend’s review than what an advertisement says. At the same time you are showing some love to the person who took the time to leave the glowing review.
5. Coupon Codes are the perfect way to generate traffic to your website or service and convince potential buyers to make a purchase. Make the coupons very easy to use and make sure you mention all terms and conditions clearly.
6. If your business has a blog, Facebook page or Twitter account, mention the Valentine’s Day promotion there as well. The more love you spread, the more that will come back to you (hopefully). Many potential leads may just need that extra incentive to purchase your service and let’s face it, there are a lot of eyeballs using Facebook and Twitter these days.
7. Make sure it is super easy for people to take advantage of your offer. Nothing will make a potential customer discard your message faster than if they have to work hard to act on it. Do as much of the work for them by making contact information prominent, coupon codes that are easy to read and give clear directions on what they have to do.
8. Thank loyal customers by sending them a Happy Valentine’s Day email postcard to show customer. This supports customer retention and will keep them from even thinking about looking elsewhere. This is also a great time to ask customers to make sure their account information is up to date.
9. Mention shipping cutoff dates in your emails. It can be a great call to action strategy to remind people they don’t have much time to ship gifts to loved ones if they want to get it by February 14th.
10. Have fun and be creative! The more enjoyment you and your coworkers have when creating your email marketing campaigns, the more it will resonate with the reader. There will be thousands of emails flying around the Internet between now and Valentine’s Day and you want to get noticed. Unleash Cupid and all his arrows of love and appreciation.
Got a tip to share with your fellow email marketers? Want to be our Valentine? You can interact with the SimplyCast team on Twitter and Facebook.
Add comment February 4, 2010
Complying with Can-Spam – A must read!
An important reminder direct from SimplyCast’s Compliance department!
The Can-Spam Act of 2003 is a law which applies to “commercial electronic mail message(s)”. As an email marketer it is important to comply with this act to avoid penalties and fines.
How does SimplyCast ensure compliance?
1. Ensures an “opt-out” option is included and functional.
2. Ensures there is a physical address included.
3. Processes unsubscribed recipients.
4. Investigates suspicious accounts which may be sending to non opt-in lists, and immediately terminates accounts if they violate our anti-spam privacy.
How can the client ensure compliance?
1. Include a valid physical address.
2. Do not use purchased or harvested lists.
3. Keep your mailing lists clean.
4. Only send to recipients which have “opted-in”.
5. Include a good subject line. Do not mislead the recipient.
6. Have a valid “from address” – do not use donotreply@ addresses, or email addresses that misrepresent you.
By complying with the Can-Spam Act, ISPs, ESPs and recipients will be exceptionally happy. This will please you as well because there will no longer be frightening messages from recipients or ISPs blocking your mail. That all adds up to a more positive return on deliverability.
If you would like to learn more about compliance and the Can-Spam Act, feel free to email deliverability@simplycast.com.
Add comment February 2, 2010
